Every brainstormer draws a character card. Ask them to imagine how this character walks, talks, feels and thinks. You can even let them take some time to write down the characteristics. That way they really get a feel for what he or she is like.
And then, ask them ‘Put yourself in his or her shoes: How would your superhero (or supervillain) solve our problem?’
If you’re a brainstorming pro, you can also try to use the animals or maybe even the locations!
Imagine your company needs a new interior. How would Don Corleone fix this?
He would make an interior designer come over, and make him an offer he can’t refuse!