Want to know more about AI and brainstorming? Prepare for the future at our AI Brainstorming Training🦾

+31(0) 58 203 80 33
Hoofdafbeelding bij Concept Clustering-methode

Naming and Framing

Naming & Framing is a technique to assemble all those ideas you came up with into manageable clusters. By making clusters you’ll start to turn those ideas into concepts ready for action!
15-30 minutes


This selection method works best with a team. Have your team search for ideas that are similar to each other or may be leading to the same outcome. Take these ideas and put them together into a cluster also known as a 'frame'. Take your time, it is important to be satisfied with the results. Now give each cluster a name of their own. It’s very important to name your frames as that will encourage your team to take on a much larger task with multiple possibilities other than resorting to one idea.


Imagine you just had the best brainstorming session you’ve ever had, you’ve seen a few million-dollar ideas that you’d love to work on as soon as possible! But hold on where did they go? You’ve seem to have lost sight of them. Luckily you know the perfect selection tool. With the use of the Naming & Framing selection method you and your team start to see a clear pattern in certain ideas and a few ideas have even been combined. Awesome. Let’s start setting goals!

Brainstorm products

Getting started with brainstorming? In our webshop, you'll find everything you need to take your sessions to the next level.

De Brainstorm Bijbel, een mock-up van de voorkant

De Brainstorm Bijbel

Brain Fuel

Brain Fuel – Basis Deck (NL)

Brain Fuel

Brain Fuel – Digital Cards (EN)

Brain Fuel

SDG Kickstarter Deck

Brain Fuel

Combodeal: Basis Deck + Test Like The Best

Brain Fuel

Brain Fuel x Innofest – Test Like The Best

Brain Fuel

Limited Edition Uitbreiding – Boomkaarten

Brain Fuel

Brain Fuel – Starters Pakket (NL)

Brain Fuel

Related methods

More fuel for your brain.

Yes, the registration was successful!

You will receive the next Secrets of Brain Fuel in your mailbox.

(don’t forget to check your spam)