You start with an object-card. Combine this object with your own product. What happens? Do new functions arise? Or maybe even completely new products?
Imagine that you want to launch a new vacuum cleaner. The first card you draw is the shotgun. What if your vacuum cleaner has a trigger similar to a gun? Or that the vacuum cleaner not only sucks up the dust, but also shoots it out? Later on you draw a garlic card. What if your vacuum cleaner also absorbs odours? Or leaves a smell wherever it goes?