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Methode

Wow-Now-How Matrix

The Wow-Now-How-No Matric is an ideal way to find the most original, creative ideas, as well as the quick wins. The best ideas? Those fit in both categories!
Fase
Selection
Moeilijkheidsgraad
Beginner
Tijd
15-45 minuten

How

Ask participants to divide ideas into four categories.

Red ideas – WOW: Innovative concepts, real breakthroughs And easy to realise as well!

Blue ideas – NOW: Ideas that are easy to execute. Not exciting or anything, but effective.

Yellow ideas – HOW: Futuristic concepts and vision: would be gamechangers if they would really work. But how to manage that, isn't known yet. Maybe brainstorm about it in the future?

White ideas – Unoriginal ideas that aren't going to work.

Example

Draw two axes or four big rectangles. The four rectangles become four categories: WOW, NOW, HOW and an empty one (you can also download our canvas and print it as an A2 or bigger) Imagine that your group has the following idea: starting a marketing campaign. The idea is fine and doable, but not very original. Put it in the NOW rectangle! But the idea to put funny sketches on boats in the canal, maybe falls into the WOW category. Best case scenario: you discover new concepts and combinations when filtering your ideas.

Download our canvasses

Benodigde producten

Zelf (ook) aan de slag? In onze webshop vind je alles wat je nodig hebt om je eigen brainstormsessies naar the next level te tillen.

25.00

Brain Fuel – Digital Cards (EN)

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SDG Kaarten – Uitbreidingsset

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Combodeal: Basis Deck + Test Like The Best

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Brain Fuel x Innofest – Test Like The Best

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Limited Edition Uitbreiding – Boomkaarten

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Brain Fuel – Starters Pakket (NL)

Brain Fuel

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