You start with an object-card You combine this object with your own product. Whats happens next? Are new functions emerging? Totaly new products?
Imagine you want to launch a new vacuum cleaner. The first card you draw is the gun. What if your vacuum cleaner has a similar lever to a gun? Or that it doesn't only vacuum, but also shoot? Later, a garlic card emerges. What if your vacuum cleaner also sucks up odours? Or just leaves tasty scents behind?
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