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Hoofdafbeelding bij Heuristic Ideation Technique (HIT)
Method

HIT!

Combine two concepts that, at first sight, seem to have nothing to do with each other. The HIT method is a big bang for your brain!
Phase
Brainstorm
Difficulty
Expert
Time
15-45 minutes
Cards
Animals, Characters, Locations, Objects

 

How

Draw a random card and write down four characteristics that are specific to that card. Now write down a list of three features of the question you are trying to solve. Create a grid with at the top of each column a feature of the question. In front of every row, write down the characteristics of your card. Create an idea for each combination. Write this down on a post-it and stick it on the cell where it should be.

 

Canvas

Need some extra help? We’ve designed a special canvas for so you can brainstorm even better and easier!

Buy digital version

 

Example

Let’s say the card you get is the pocketknife card. And that your brainstorm question is:

How might we make our store more attractive for the elderly?

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