Draw a card and write down 5 to 10 characteristics of this animal or location. Apply these characteristics to your brainstorm question to come up with new ideas.
Need some extra help? We’ve designed a special canvas for Elements Of Elephants so you can brainstorm even better and easier!
Let’s say you want to design a new chair and your card is an elephant.
A characteristic of an elephant is its long snout. Chair + long snout = a chair with a built-in vacuum cleaner?
You can also sit on both a chair and an elephant. Chair + elephant = a table with a seat in it? And so on and so on!
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