Draw a card and write down 5 to 10 characteristics of this animal or location. Apply these characteristics to your brainstorm question to come up with new ideas.
Let’s say you want to design a new chair and your card is an elephant.
A characteristic of an elephant is its long snout. Chair + long snout =
a chair with a built-in vacuum cleaner?
You can also sit on both a chair and an elephant. Chair + elephant = a table with a seat in it? And so on and so on!