Scientific Advisory Board

The Scientific Advisory Board consists of three researches, all experts in their fields including but not limited to entrepreneurship, innovation and sustainablity. Their expertise, their brains and the power of facts will help Brain Fuel to keep developing creativity and innovation methods to make the world, your company and your team the best they can be.

Sílvia Costa

Sílvia Costa is an Assistant Professor of Entrepreneurship at the University of Groningen, The Netherlands. Sílvia’s is passionate about understanding and supporting entrepreneurs in their journey to make the world a better place.

With a background in Psychology, Sílvia’s research interests focus on entrepreneurial cognition and learning, with emphasis on the use of experimental designs. Some of her work aims to better understand how entrepreneurs think and feel when they engage in identifying opportunities and we can teach potential entrepreneurs, such as university students, to observe the world around them in an entrepreneurial way.

Sílvia works closely with entrepreneurs and serves as a Board Member at the European Council for Small Business and Entrepreneurship (ECSB). Her work has been published in top journals in the fields of entrepreneurship, and she has co-authored several book chapters and books about entrepreneurship.

“It is super exciting to have the opportunity to set up and chair the Scientific Advisory Board at Brain Fuel. This is a great opportunity to create a meaningful connection between research and practice and increase our knowledge about how to enhance creativity and use it for problem-solving.”


Angela Greco

Angela Greco is an adjunct researcher at the Centre for Sustainable Entrepreneurship at the Rijksuniversiteit Groningen and a scientist at the Strategic Analysis and Policy department of TNO, the Dutch Organisation for Applied Scientific Research.

As a social scientist, Angela is passionate about innovation, technology and how this impacts our society. Her research focusses on sustainability transitions and the ways in which organizations can change for a desirable future for all. In her work she strives to connect academic research to real-world problems.

With this in mind, she worked on a variety of innovation projects aiming at enhancing social and environmental impacts. Notable achievements: a sustainable renovation solution for existing houses and helping housing associations to design approaches which improve the impacts of their projects.

Angela has several published papers about these and other topics.

I am interested in exploring the intersection between creativity and innovation. In my work, I always look for ways to bring more imagination and creativity to sustainability. I believe The Scientific Advisory Board at Brain Fuel is a great opportunity to offer a theoretical perspective to the great methods they use.”


Sybrith Tiekstra

Sybrith Tiekstra is a researcher for the European Inno-Quarter project in The Netherlands. She is currently also working on finishing her PhD project on which she worked for the past three years at Aalborg University in Denmark. Previously, she has worked at Provincie Drenthe as a junior policy advisor and as a freelancer for clients such as Innofest and Simmerdeis festival.

Sybrith her research revolves around sustainable start-ups, innovation processes and business experiments. She studies these topics in particular in the context of experiments by start-ups at music and art festivals. The fruits of her research are based on exploration and reflection; what can be learned from testing ideas and prototypes in public spaces, and how does that come into fruition?

To her, sustainability and innovation are more than an ambition or a goal to work towards; they are a topic of complexity. She believes that by thoroughly testing and trying possible solutions in context and with the public, important insights can be yielded in that regard.

“To me, joining the Scientific Board of Advisors at Brain Fuel is an interesting opportunity to follow and contribute something to the development of methods in practice that might provide interesting ways to engage with innovation processes.”