Association Chain

Fuel your brain. Get everybody in a creative thinking state of mind with the Association Chain!

Animals, Characters, Locations, Objects

Association Chain

2 January 2018


Draw a random card and make sure everyone can see it. Ask the group: “What kind of associations do you get from this card?” Everybody writes the first one down and keeps on associating, so you will get a chain of associations.


Let’s say the card you get is the treasure chest card. What does this make you think of? This could be your association chain: treasure chest -> pirate -> parrot -> zoo -> tiger ->  and so on!


Need some extra help? We’ve designed a special canvas for Association Chain so you can brainstorm even better and easier!

Buy digital version

Watch the tutorial

Want to see how you could use the Association Chain to get everybody in a creative state of mind? Check out our video below!