Draw a random card and make sure everyone can see it. Ask the group: “What kind of associations do you get from this card?” Everybody writes the first one down and keeps on associating, so you will get a chain of associations.
Let’s say the card you get is the treasure chest card. What does this make you think of? This could be your association chain: treasure chest -> pirate -> parrot -> zoo -> tiger -> and so on!
Need some extra help? We’ve designed a special canvas for Association Chain so you can brainstorm even better and easier!