7 tricks to build the perfect brainstorming question

A great brainstorm starts with a great brainstorming question. Do not expect the right answers if you ask the wrong questions. But sometimes coming up with the right brainstorming question feels like you’re searching for the holy grail. How do you find the holy grail? By reading this article, that’s how! This article contains two […]

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Get Out of The Building’ and validate your ideas!

All inhabitants of planet earth think that they know what their target audience wants and needs. But how can you be so sure? The answer is simple. You never really know for sure. What works best is that you validate it with your target audience. Valiwhat? Validation means checking if your assumptions are actually valid […]

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